What men really want

Photo of Smith Journal by Roberta Smith
Smith Journal

What men really want is Smith Journal, according to this new kid on the magazine block at Christchurch Libraries.

Initially, working out its target market was challenging. I’ve decided that it’s like Frankie magazine, but for metrosexuals. Smith’s wanted a mag that:

…smart, creative guys could peruse without shame, slap down on the coffee table, whack in their favourite old satchel or display proudly on the toilet reading rack. Something that looked good, but had substance, wit and inspiration. At a time when everything seems like it’s speeding up, Smith is a call to slow down.

What Smith Journal wasn’t looking for as their demographic of choice was a sixties throwback female library assistant, but they’ve got me anyway. I love this classy mag.

Smith Journal is from the same publishing stable as Frankie. I’m crazy about Frankie. Sitting in a cafe with a good cappuccino, great background music and a Frankie magazine is akin to a religious experience for me. Yet I am not their target market either. Frankie is the me that used to be.

Another great periodical on library shelves is Selvedge. Selvedge is the magazine to be seen reading. It makes you feel arty and intelligent without putting yourself under any pressure to get all craftsy. Selvedge doesn’t demean the whole creativity thing by providing you with step-by-step-instructions, instead it  exposes you to the very best fabric creativity worldwide.

MagazinesMy final favourite is The Oldie. Say No More.

Well actually just a teensy bit more: with our collection of over 500 magazines at your disposal (Peterborough Library is magazine heaven) – there’s honestly a magazine for every person and every stage in life.

Got any favourites of your own?

Say Hello to magazines

If you stand in the magazine section of your local library, you get to see your whole life flash before your very eyes without going to all the bother of getting wet and drowning.

All the enthusiasms of the past are on display, like Parenting and Burda mags for me. Hard to believe I once made a garment from Burda. Nowadays just understanding the pattern and refolding it to fit would probably stave off Alzheimers for a few years to come.

In these post-you-know-what days, mags are flying off the shelves. Which just goes to show that they have not suffered the predicted drop in popularity with the advent of internet. In fact, linking to mags on internet is the new symbiotic triumph. Have a look at Marion’s blog to find out how to get the best out of our on-line resources.

I think it was Oprah who once said in her namesake mag: if  surfing the net is like speed dating and  diving into a book is like a full-blown relationship, then reading a magazine is the equivalent of having a really good fling (without, might I add, any of the expense of having to invest in new undies).

While you are down in the mag hood, treat yourself to a little magazine therapy. Connect with the person you are soon to be (The Oldie for me), the person you’d like to be now (Red) and the person you very narrowly missed becoming (Shambhala Sun) and wonder afresh at who it could possibly be that regularly indulges in flings with Scale Military Models International!